Public Relations Management Training

This Public Relations Management training will empower delegates with skills and techniques used by advance PR professionals in shaping organizational and public opinion so as to maintain trust from their clients and win public support and loyalty.

The course explores the different theories of mass communication and the importance of research in public opinion and culture. Upon completion of the course, participants should be able to:

  • Conduct research to establish public opinion pool
  • Successfully manage the media in times of crises
  • Write media copies for TV, Radio, Papers and the web.
  • Develop and implement persuasive and promotional campaign
  • Use text, images, sound-bites, speeches, and other media to influence culture.
  • Plan and manage Internal and external communication
  • Provide Coaching to the corporate spokesperson

Who will Benefit from this Training

This Public Relations Management training is suitable for  Middle and senior-level managers, Directors, Corporate communication practitioners, marketing and sales professionals, politicians campaign managers and any person charge with image building.

Prerequiste for this Training

Delegates for this Public Relations Management training should hold at least a high school certificate in any business discipline, it is recommended that they be able to read and write basic English or French.

Training Duration:

This Public Relations Management Training has a duration of five days comprising theoretical session, exercises, and role play. We can organise the training onsite in Cameroon, Chad, Congo, Central African Republic, Gabon and Equatorial Guinea

Training Course Content.

 

INTRODUCTION TO PUBLIC RELATIONS

UNDERSTANDING THE PUBLICS OF AN ORGANISATION

MEDIA RESEARCH AND WRITING

  • Research and writing approaches and techniques within key public relations contexts.
  • Research techniques and methodologies for public relations professionals.
  • Journalistic research,
  • Copywriting for broadcast and the Web.
  • Writing media releases
  • Transforming technical information for general audiences
  • Ethics in researching and writing for public relations contexts.

MEDIA AND CRISIS COMMUNICATION

  • Preparedness to respond to reputational crises.
  • Building a positive reputation through the strategic management of communications with internal and external audiences. Utilizing analysis techniques, public relations tactics, and hands-on projects,
  • Evaluate crisis situations, create and implement a strategic crisis communication plan,
  • Coach the corporate spokesperson and manage the media

PUBLIC RELATIONS & PROMOTIONAL STRATEGY

  • Develop and implement persuasive and promotional campaign strategies appropriate to corporate, governmental and non-profit organizations.
  • Investor relations and employee communications.

RHETORIC AND SOCIAL INFLUENCE

  • Examines how text, images, sound-bites, speeches, and other media operate to influence, define, and change public identity and thought.
  • Verbal and non-verbal influences and how they mold and shape public discourse, cultural understanding, and our day-to-day life.
  • The role of persuasion and attitudinal change in managing conflict and making decisions.

 

PUBLIC RELATIONS CAPSTONE

  • Strategies in planning and managing communication in professional contexts.
  • Principles of integrated applied communication.

 

Register for this Course

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