Customer Relations Management Training

The objective of this customer relationship management training course is to empower delegates with the latest skills and techniques in managing the circular relationship that exist between suppliers, technology, the company and customers. This course will teach you how to select the right tools for your business- so it can grow today--and on into the future.

Upon completion of the training, participants should be able to:

  • Re-enforce loyalty amongst lagging customers and prevent customer zapping
  • Successfully manage relationship with client so as to attract referrals
  • Understand, explain how the media influence customer relationship and put controls in place.
  • Analyze customer fulfillment and how products add value to lives of customers
  • Develop and implement winning strategies for acquiring and retaining customers by leveraging advanced techniques in customer retention
 

Training Duration:

This Customer Relationship Management training course has a duration of four (4) days. This include classroom presentations, discussion and exercises using role plays and simulations. We can organise the training onsite in Cameroon, Chad, Congo, Central African Republic, Gabon and Equatorial Guinea

 

Who can Attend this Training

This Customer Relationship Management course will highly benefit middle and senior-level managers from marketing, commerce, sales and operations, strategic planning and general management, product, brand, marketing and advertising managers, finance managers responsible for customer profitability measurements and analysis Sales and service managers
 

Training Course Outline of the customer relationship management training course

Module 1.   Introduction to Customer Relationship Management
Module 2.   Customer Relationship Strategy
Module 3.   Customer Centric Enterprise
Module 4.   Customer Lifecycle Management
Module 5.   Operational Customer Relationship Management
Module 6.   Analytical Customer Relationship Management
Module 7.   Collaborative Customer Relationship Management
Module 8.   Customer Relationship Management Project Management
Module 9.   Building a Business Case for Customer Relationship Management
Module 10.   Electronic Customer Relationship Management
Module 11.   Customer Relationship Management in your Industry
Module 12.   Data Mining and Customer Relationship Management
Module 13.   Customer Profitability Analytics
Module 14.   Implementing Customer Relationship Management
Module 15.   Customer Relationship Management Tools
Module 16.   Customer Relationship Management Case Studies
 

Register for this Course

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